Jumping into online classifieds can be like camping with no map. It is exciting and yet difficult. But becoming a Craigslist poster is like possessing a digital superpower. Let me take on this journey to share my sparkling insights with you, just like the stars of a clear evening, so that you can sell anything, even lizards and lamps, easily.  Read more?

First, let’s talk about your headline. Imagine that it is the bait you use on your fishing rod, and the fish will be savvy little critters who are wary of anything mundane. Craft titles which shout out “You must click me!” Use titles like “Vintage Desk–For Wizards and Writers alike!” Instead of “Wooden Desks For Sale,” Your presentation is as important as what you’re selling.

Let’s move on to the advertising content. Maintain the tone of a casual conversation with a friend. Detail the item vividly, including its colors, history, and any quirks. Humor or a personal story will keep the reader smiling as they read. They should feel as if they are buying a piece of art, and not just an item.

Photos! The visuals have to steal the show. You’re telling a story, and dim lighting or cluttered backgrounds will ruin it. Use natural light from different angles and present your item in its best light. Remember, one picture is worth about a 1,000 clicks.

Let’s discuss the price. Tagging the right number takes more art than science. You don’t want your ad to gather dust. But if it is too low or too high, you will have people smelling something fishy. Trust your gut, but also check similar listings. You should always be willing to negotiate. Be as cool as a cucumber when haggling.

The timing of your post is important. Post when eyes are scrolling–lunchtimes, evenings, weekends are prime. Repost every couple of days if an item is collecting dust. Maintain your post’s life and keep it active.